45 Beauty Products Reviewers Are Deeply Passionate About

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

An oil-absorbing face roller, a popular hair treatment, plus other reviewer-beloved beauty products you'll want in your life.

BuzzFeed Staff

To clean it, simply twist the roller’s ring to unlock, and pull out the stone. Then wash with a gentle cleanser, rinse, and air-dry before locking it back in.

Promising review: "Over the years, my skin has become extremely oily. This roller is easy to use, portable, REALLY does what it says!! Don't know how I've lived without this. I will never purchase blotting/oil-absorbing sheets again." —jazmine

Get it from Amazon for $9.99.

Promising review: "My go-to lip stain forever. I will never buy another stain product. This is the best formula I have ever used, and the colors are highly pigmented." —Tracie Higgins

Get it from Amazon for $9.90 (available in 24 shades).

The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!

Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

Get it from Amazon for $6.99+ (available in six colors).

Promising review: "Love, love, love this product! I’m completely 100% forever a customer! I’m nearing 30 and needed a good skin care regimen, as I’ve NEVER had one. I can’t believe my results! Not only has it taken away all dullness, it has reversed some sun damage! I’m HIGHLY SATISFIED!!!!!" —Heather C.

Get it from Amazon for $18.65+ (available in two sizes and a pack of two).

Promising review: "BEST THING I'VE EVER BOUGHT. I’ve spent so much money on foot creams, lotions, and foot scrubbers over the years. Like for legit 10 years now I’ve had cracked heels. My feet are always dry and my heels get so bad that they crack and bleed. I’ve tried so many things that I honestly just believed I’d always have cracked heels forever.

"I followed the directions exactly, and used gloves along with only leaving the gel on for no more than 5 minutes. I think I could’ve probably left the gel on for a little longer because of how bad my heels are, so I’ll do it again tomorrow, but already they look like brand new feet!! The kind of feet I thought I’d never have! So, I’m incredibly impressed and so excited!" —Heather Nelson

Get it from Amazon for $15.99.

Promising review: "I'm a man who has had cracked calluses so bad that if I walked barefoot, I'd leave a trail of blood (sorry, TMI). I've ripped bed sheets in half with my dry desert-like heels. I've tried pumice stones, electric roller things, emery boards — you name it, I've tried it. They helped a little, but this thing has changed my life! I took a shower, dried off, and started using the rasp and it just started removing everything from my foot (pain free, but don't go wild with it) with virtually no effort. Then I applied prescription moisturizer (recommended by my podiatrist) and now I have baby feet! (Only in feel, not in size.) I don't write many reviews but this rasp will now be part of my life forever, especially come winter time. Thanks Rikans!" —A.D.

Get it from Amazon for $9.95.

It's designed to work for all hair types, with reviewers with 2a through 4c hair saying it worked for them!

Promising review: "I have naturally blonde, medium length, more coarse hair that gets damaged from heat styling and is just naturally dry. I was looking for a hair mask to help heal my dry ends and just general damage. I followed the directions on the box, and left it in my hair for 15 minutes, and rinsed my hair, and styled as normal, and my hair has never been so sleek, and NOT weighed down, and the hair cuticles are together, and not frizzy. AND it's sooooo humid outside today and my hair stayed looking fresh. BONUS! I've tried so many masks and treatments that have weighed down my hair or left a weird residue, and this is the best one I've ever tried. For my hair length/thickness, I could get about five treatments from this size of a bottle." —Annie J.

Get it from Amazon for $7.38+ (available in three sizes).

Check out BuzzFeed's full Elizavecca hair treatment review for more deets!

It's cruelty-free!

Promising review: "Best primer EVER. I absolutely LOVE this primer! It goes on very smoothly, and it will keep your eye makeup in place literally all day. It also helps with maximizing the pigments in your eyeshadow, making sure they pop.

I also bought a tube for my mom, because she struggles with oily skin and her eyeliner never stays on. Once she used this, not only did her eyeliner stay in place and not budge, but it helped control the oil as well. Out of all the primers I've tried, this is the only one I will use, because it is reliable and affordable." —Carolyn

Get it from Amazon for $13.99.

Promising review: "I’m legitimately shocked by this product! I think this is the best thing I’ve ever put on my face. I have super sensitive skin, and I gave myself a retinol burn. I had huge dry patches all over my face, and it was so uncomfortable. I ordered this, and after using it for one day, my face wasn’t red anymore. I’ve been using it for three days, and the fine lines I had on my forehead and smile lines are hardly visible, and I have no more dry patches on my face anywhere. I’m amazed. I can’t wait to see what this continues to do for my skin. If you’re thinking about buying this, here’s your sign — get it!!!" —Colleen Barringer

Get it from Amazon for $15.80.

Promising review: "I was never a blush gal, but Cloud Paint in Beam has converted me forever. It gives me a beautiful soft flush that's so easy to work into my skin, I use any leftover on my fingers over my eye lids, and it makes my blue eyes pop. Lasts forever — I will never not be a customer of this product." —Anna B.

Get it from Glossier or Sephora for $20 (available in ten\ shades).

Here's what BuzzFeed Shopping editor Kayla Boyd has to say about these:

"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes, without the discomfort."

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99.

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

Promising review: "This is the BEST detangler EVER!!! Do not use on dry hair though if you have curly or wavy hair. It will straighten your hair and leave it frizzy. But, use this in the shower with your conditioner and you can finger comb your hair, air dry if possible, and your waves and curls will be the best ever!" —TDHokey

Get it from Amazon for $11.99+ (available in nine colors/styles and in packs of two).

Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

BuzzFeed editor Ciera Velarde loves this product! Here's why:

"I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-up and have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notoriously sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers!"

Promising review: "The best product I have ever used for my keratosis pilaris! My arms are the smoothest they've ever been! Will continue to buy and use this going forward!" —Lauren

Get it from Amazon for $12+ (available in three sizes and a pack of two).

Promising review: "Best pimple patches I’ve tried! So impressed with these patches! I usually get a few annoying pimples, and these really help keep me from picking them while helping the inflammation go down! Compared to other brands I’ve tried, I found that these stick on better, and I don’t wake up in the morning wondering where it went! Also, they’re a great size compared to the other brands I’d been using prior to purchasing these." —SK

Get a 36-pack of the small patches from Amazon for $11.99.

Promising review: "Your search is over!! This product DELIVERS!! We use it on our toddler's hair after baths on wet hair, as well as in the mornings on dry hair for a curl refresh. Dries smooth with no crunch — just healthy, bouncing curls! We'll never stop buying this." —Allison

Get it from Amazon for $8.26 (also available as a pack of two).

Promising review: "The best makeup sponges. These are my favorite makeup sponges, and the only ones I buy now. I’ve bought these multiple times. They last a long time. They are soft, durable, apply makeup evenly, and easy to clean. Highly recommend." —Amy P

Get a set of five from Amazon for $6.99+ (available in eight color options).

Promising review: "This is the best product I've bought in years!!!! I read the reviews and decided to take a chance. I'm more than impressed. I bought it to use as eye cream. However, I decided to put it on my face when I noticed how it felt under my eyes. This product was better than any moisturizer I've owned in the last ten years. It's worth the money!!! I had a dry patch on my face from eczema and it went away after I applied this product.

This is the first time I used LilyAna and I was simply searching for an eye cream. I read the reviews and decided to give it a try. I promise this is the best investment I've made in years. It's worth trying. I never write long reviews, but this product is amazing." —Mrs J

Get it from Amazon for $14.99 (available in three sizes and a pack of two).

Promising review: "I will never stop using this! BEST product ever. It minimizes pores, softens skin, and clears blemishes. I use this after face wash and before serums and moisturizer. There’s not a strong scent to it, and it works great with my sensitive skin. A MUST-HAVE." —Daniel

Get it from Amazon for $13+ (available in two sizes).

Heads up that this shouldn't be a replacement for actual flossing!

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.

Promising review: "What a difference. I had no idea! I didn't think any toothbrush stood out over others, but Dr. Plotka's Extra Soft Flossing Toothbrush made me rethink this. The first thing is that I can feel the brush actually hugging my teeth when I brush. I feel like it's getting every nook and cranny of my teeth, even the back teeth. The flossing feature really gets in between, and my teeth feel smoother after brushing. The bristles are still firm after a few weeks, and it's easy enough to grip. I'm pleasantly surprised with this toothbrush and will keep purchasing." —M. Mcnam

Get a two-pack from Amazon for $9.99.

Promising review: "I follow a few beauty bloggers, and they have mentioned these razors. I was very hesitant, and didn't want stubble or have to 'shave' every day. I hated seeing all the peach fuzz in the light when I would do my makeup. I am absolutely in love with these razors! I wasn't expecting much, I just wanted the peach fuzz to go away. I never expected how smooth my skin would feel afterwards. And my makeup looks amazing now — so smooth, and the powder doesn't lay on the peach fuzz anymore and make my face look powdery like it used to. I constantly touch my face and neck now because it feels so good!! The fact that it lasts two weeks is a bonus. I will forever use these! I wish I wouldn't have waited, because I love the results!" —Pak669

Get a three-pack from Amazon for $5.67 (also available as a pack of nine).

Promising review: "This is the third brand of semi-cured gel nail polish strips I have tried, and these are by far the best quality. The strips are easy to apply, appropriately thick, cure very hard, and last easily 10 days. They are also the shiniest of the gel nail polish strips I have used as well. These are so superior to the other ones that I have. I will be purchasing more strips in different colors rather than use out the strips that I already have. These just look so much better." —Anna G.

Get it from Amazon for $13.50+ (available in 34 colors/patterns).

Promising review: "I saw this featured on BuzzFeed, and I had to buy it. I’m gonna buy this forever! It’s amazing. My skin has never felt this soft in a long time, and I feel so clean after getting all that dirt and dead skin off. Buy this! 🙌🏽." —lunabeez

Get them from Amazon for $9.99 (also available individually).

Promising review: "Why haven't I tried this sooner? This is hands down the absolute best product I have tried on my hair in years, maybe decades! I have very thick, coarse, highlighted hair that proves to be a challenge for any product that claims smoothing, frizz control, shine, etc. I have tried so many high end products that do not live up to their claims with my hair. Consequently, after so many disappointing products, my expectations were low when I tried this.

As soon as I removed the towel, I knew this product was a winner. My hair looked smoother than usual before I even started to blow dry. When I finished blow drying, it looked the way it does when I leave a salon. I am super impressed and immediately ordered more." —shopsalot

Get it from Amazon for $8.73.

Promising review: "Best eye masks ever!!! These gold collagen masks are awesome!! They have light subtle scent that I enjoy very much!! They're super easy to apply, and they actually stay put!! I have tried a lot of under eye masks that would just slide around. With these ones, I was able to relax and watch TV without having to lay back lol!!

Slap them on in the morning or at night, and still be able to get stuff done! They made my under eyes feel so soft and moisturized!! I have only used them twice, but so far I am in LOVE and cannot wait to see how they work on my wrinkles!!!" —Kelsey

Get a pack of 20 pairs from Amazon for $15.97.

Promising review: "Holy grail of matte lipsticks right here. BUY IT!! THE best matte lipstick I've ever seen. I've looked far and wide, and spent thousands trying to find the best matte lipstick. No more! Buy it — you won't regret it. This lipstick — besides the wonderful colors — doesn't smudge, cake, or diminish easily. I've worn it all day long, even after several bottles of water, breakfast, and lunch. It's perfect!" —Karen

Get a six-piece set from Amazon for $13.34 (available in three color combinations).

You can use this oil on individual acne spots *or* mix it with your daily moisturizer to treat acne spots on larger areas like your cheeks, chin, and forehead.

Blume is a woman– and POC–owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

Promising review: "Will forever repurchase. As someone who deals with hormonal acne when pms-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts." —Andrea P.

Get it from Blume for $28+ (available in two sizes).

It has over 9,200 5-star ratings!

Promising review: "The best teeth whitening product ever. I've used so many products before and this one is the best so far! I bought this because it wasn't expensive and it had good reviews. It's very easy to use, and it works even after the first application. It doesn't burn gums, and doesn't leave your teeth sensitive." —Eleny Araujo

Get a two-pack from Amazon for $9.29 (clip the coupon on the product page for an extra 5% off).

Cirque Colors is a small biz that sells nail polish and accessories!

Promising review: "My favorite nail polish. I was iffy when I first put it on, it seemed an awkward consistency for nail polish...but I was happily surprised. It is matte and dries super fast, and after two coats and 10 minutes they were done. I was going to put topcoat over them for a glossier finish, but I ultimately just left them matte. It goes on and dries beautifully, it changes to purple in cold temperatures, and it DOES NOT CHIP OR PEEL like many thermal nail polishes. I washed dishes, gardened, cleaned, and even without topcoat my nails still look perfect. I will definitely be buying more, they're worth the price." —Samantha Martin

Get it from Amazon for $11.55 (available in eight colors).

Promising review: "This is the greatest setting spray. I have really dry skin, and after applying a bunch of makeup, I tend to look a little dry. But then, like magic, I spray this stuff on and gently dab it with a Beauty Blender, and I look dewy, youthful, and healthy. I will continue to buy this forever. I also sometimes spray my eyeshadow brush with this to get a more intense color pay off on shimmer shadows." —Elizabeth Herbert

Get it from Amazon for $7.79+ (available in two sizes, four styles, and packs of two).

Promising review: "This is the best cuticle oil ever. I usually put it on at night before going to sleep, and I see a difference overnight. It has a very light almond smell that I think is quite nice. I use it by putting one brush stroke on each cuticle, and then rubbing it all in. I bought the tiny bottle, and it has lasted me a long time. When it’s done, I’ll get the bigger one. Definitely recommend." —AmyL

Get it from Amazon for $9.90+ (available in three sizes).

Promising review: "This is literally the best purple shampoo I have ever used. My hair gets brassy so fast. When I use this, it makes it look like I just left the salon. I bought a bottle in July. It is now November, and I still have not had to buy a new bottle yet. 10/10 recommend." —makaila hebert

Get it from Amazon for $11.95.

Promising review: "Best cleansing balm. This cleansing balm is phenomenal. I'm highly sensitive to scents, and this has a really nice, light, citrus scent to it. I can use this on my entire face, including my eyes with no issue. My face feels clean, not tight, and not dry or stripped after using this. And the best part might be the price! I hope they never stop producing this stuff, because I'm a customer for life!" —K

Get it from Amazon for $14.99.

Promising review: "This is the best primer I've used, and that's saying something. I've purchased many more expensive primers in the past, but this one stands above the rest. It goes on smoothly after my sunscreen, and does a great job of filling in fine lines and pores." —Caley

Get it from Amazon for $13.34.

The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.

Promising review: "This product is AMAZING!!! Best investment I've made all year! It lasted through multiple times of me rubbing my eyes (because I always do when I wear makeup) and goes on so easy!! If you love doing cat eye I cannot recommend this enough!!" —April

Get a two-pack from Amazon (one for your left eye, one for your right) for $14.97 (available in three sizes and a combo pack).

BuzzFeed writer Emma Lord also loves this lil' massager and raved:

"I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

Promising review: "I'd always had occasional dandruff, especially in the winter months. Since I've started using this, I have not had ONE day with dandruff. I absolutely love this thing, and will continue to use one of these forever. It really makes the scalp feel better." —Jm

Get it from Amazon for $6.98+ (available in three colors).

You'll get five differing styles of *reusable* lashes to meet your different needs, and two tubes of magnetic eyeliner.

Promising review: “They look beautiful. I am so impressed with these lashes. This is the first time I have tried magnetic eyelashes, and they work so well. I tend to wear them once a week or so. They are all fun and so easy to put on. I have had these for a couple of months, and they still work great! I suggest cleaning them after each use with makeup remover like Neutrogena (the one with the oil in it that you have to shake), and they come out beautiful and clean. When putting them on, I did discover with trial and error to first put the eyeliner on and then let it dry by doing other makeup or getting dressed. Then, after that is set, put them on. I have small eyes so I found putting them on too close to the inner corner of the eye can be irritating to me and bothersome when I blink. If I put them a tiny bit away from the inner eye, they work beautifully. I would definitely buy these again!" —Holly

Get an eight-piece set from Amazon for $18.97+ (also available in a 17, 23, and 29 piece set).

Promising review: "Best nail clipper I've ever owned. All my life I've had stainless-steel nail clippers that slip from my fingers whenever I have to cut my nails, which bends the nail and adds pressure onto my nail bed. With these clippers, the groove lets my thumb sit comfortably. It cuts very well, and there's no need to put too much pressure when cutting a tough nail. The nail catcher is a good bonus.

It prevents your nail debris from flying all over the place so you don't need to hover over the trash can. I use the built-in nail file to shape those sharp edges and it does the job very well. It eliminates the use of switching over to an individual nail file. I also like the little case that it comes in. It keeps me from losing my nail clippers." —Jasmine

Get them from Amazon for $13.99.

Promising review: “I have used sooo many HA serums in the past, and this one deserves 50 stars instead of just 5! I can honestly say it works just as well, if not better than some of the $100+ HA serums I’ve used before, and the price point is amazing! I will most definitely be repurchasing this serum again and again. It’s gentle and non-irritating to my verrry acne prone/sensitive skin — which is also a must!”—Megan W.

Get it from our Goodful Shop for $36.

Promising review: "I've almost used up my whole bottle now, and I have never loved a product more!! I have struggled with horrible acne since I was 13 (I'm 20 now), and this mask was a dream come true. Overall this is THE BEST face mask I have ever used. I have been to many dermatologists for my acne, and I have tried everything from pills to washes to help my skin, and nothing but THIS AMAZING PRODUCT has helped. THANK YOU THANK YOU THANK YOU Elizavecca!!!!!!!!!!!!!!!!!!! <3 <3 <3" —Katie Hess

Get it from Amazon for $9.15 (available in two sizes and multipacks).

Former BuzzFeed editor Marquaysa Battle has this palette and is a big fan! Here's what she had to say:

"So I'm all into makeup that helps me whip up a quick face without trying too hard. This blush palette helps me add a lil' flush to my face in just a couple of dabs. It's super buildable so you can go subtle the way I like to or get super glam with a deeper blush look. I also use this palette on my eyes and lips too. It's easy to use, the four colors can be layered to create a custom shade, and it lasts a LONG time. This will literally be the only blush you ever need. It's definitely one of my smartest cheap makeup grabs."

Promising review: "I am literally so obsessed with this blush palette that I almost cried from happiness. The colors in the dark pallet are gorgeous, super pigmented, and blend so nicely. I am not using another blush that is not E.l.f." —teca

Get it from e.l.f. Cosmetics for $9.

It comes with two clips — the large white clip is great for lengths and layers, while the smaller blue one is for bangs.

Promising review: "I can't say enough good things about this product. I can't wait to tell people what I use on my hair. I hate going to salons. I think I'm one of the few people that has never left a salon feeling like I look better than before I arrived. It doesn't matter how much I've spent on the visit either. This product has been a lifesaver. I just look up YouTube videos and follow the instructions. I just gave myself a layered A-line bob, and it's one of the best cuts I've ever had. It seems like this product would be too good to be true, but if you're patient, it's super easy to use." —Michelle H

Get a pack of two from Amazon for $29.99.

Promising review: "This is the BEST makeup remover EVER! Makeup melts off! It leaves the skin feeling soft and moisturized! I will never use regular makeup remover again!" —Tammy Gilbert

Get it from Amazon for $10.99.

Radha Beauty is a small business that offers a slew of organic beauty products.

Promising review: "Absolutely love this product!! I’ve recently struggled with acne all over the face, and while washing it every single night helped a bit, nothing was giving me truly clear skin. I bought this gem and very quickly that changed! I’m so pleased with this product and how well it has helped clear up my acne! My face always feels incredibly soft after using it, and the best part is that it doesn’t make my usually oily skin look greasy when applied!! I’ve been recommending this product to everyone I know! It’s an absolute must-have!" —Jennifer R Bennett

Get it from Amazon for $14.95.

Check out our in-depth look at this facial oil!

Promising review: "This stuff is a magical miracle elixir! I use it twice a day and after about six weeks the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell

Get it from Amazon for $28.99 (available in two colors).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.

Promising review: "My hair feels great! My hair was thinner, and my hair was falling out, so I started looking for something to help. This was literally the best thing I could have gotten. It works wonderfully!!" —Amazon Customer

Get it from Amazon for $11.95+ (available in two sizes).

Some reviews have been edited for length and/or clarity.